Commissioner McKenna Speaks
ThunderVision scored an exclusive interview with ECHL Commissioner Brian McKenna last weekend when the Stockton Thunder hosted the Utah Grizzlies and Idaho Steelheads.
McKenna visited Stockton Arena and spoke on a variety of topics, including the success of hockey in Stockton.
STOCKTON THUNDER.COM: After year one in Stockton, flash forward to year eight. What have you made out of the growth and progress of hockey from this area?
Brian McKenna: Well, certainly we’re still seeing strong numbers from an attendance point of view. I think the team at this point is well-embedded in the community. I think there’s a great deal of brand acknowledgement and impression in the marketplace of the Thunder, their team, and their logo. Certainly, the team on the ice continues to be competitive game in and game out, year in and year out. We’re still very pleased with what we see here in Stockton, one of our flagships here in California.
ST: In years five, six, seven, and beyond, what do teams have to do to continue that success?”
McKENNA: “There are three things in terms of the core fan base over the years. You’ve got to make sure you put a competitive product on the ice to keep those fans coming back. All of our teams, no matter how long they’ve been in the league, have to work to expose new fans to the game. Keep the product fresh and entertaining. By that, I mean the things you do to surround the game on the ice: your pre- and post-game, your arena promotions, all of the things that fans come to the game for. First time fans or fans that have been back for several years will see something new this year that they didn’t see last year. If we can do that, where it is fresh and new, entertaining for our fans, then certainly you allow them to continue to grow your product.”
Click the link above to watch the full interview.